Time Magazine (are we still calling it a “magazine”?) has posted “Best Blogs 2009“, their second annual list of the “best blogs in the world”. A few notes before we dig in to their choices:
- It is currently mid-February. It might be a good idea to wait until December is a bit closer before making our “best of” lists.
- By various counts, there are at least 200 million blogs in the world. Either Time spent an incredible amount of time and effort on this, or…well, they didn’t. The fact that most of their choices can be found on Technorati’s list of the most popular blogs would suggest the latter.
- Though a list of 25 items could easily fit on one page, Time puts each and very entry on a separate page. This is designed to get 25 clicks and 25 page-views from every reader, inflating Time’s perceived popularity. It’s actually pretty smart, but also rather annoying to the reader.
- This is basically their version of linkbait – the method used by bloggers to get others to link to their posts (as I did above), increasing their rankings in Google. Lists are the most common form of this technique – anytime you see a blog post starting with a number (“25 best ____”, 5 Ways To ____”, “10 New ____”), you’re looking at linkbait. Including when I do it.
- Time’s post also incorporates two other well-known forms of linkbait: the “useful” post, and the “controversial” post. Casual readers will be attracted to it as a useful list, tech-savvy types will be complaining all day about it on their blogs – as I am doing now. See how it works?
As a kicker, in case they didn’t generate enough controversy, there’s a list of the 5 Most Overrated Blogs, sure to get a few more people ticked off, and generate five more page-views per reader.
Oddly enough, Gawker.com went from last year’s “best” to this year’s “most overrated”. Apparently in 2008 “Gawker’s relentlessly critical, headache-inducing cynicism” was a good thing, but in 2009 “the economic downturn and the near-collapse of Wall Street has made Gawker’s snarky worldview seem not only cruel but pointless.”
Oh, Time. The zeitgeist is getting sore from you having your finger on it.
As a service to you the reader, and because my annoyance knows no bounds, I present here Time’s lists on one page. The only value Time adds for your clicks is a screenshot of each, and a short paragraph seemingly written by someone on the way to work.
Time’s 25 Best Blogs 2009:
- Talking Points Memo
- The Huffington Post (down from #1 last year. Perhaps it was that little plagiarism problem.)
- Lifehacker
- Metafilter
- The Daily Dish
- Freakonomics
- BoingBoing
- Got2BeGreen
- Zen Habits
- The Conscience of a Liberal: Paul Krugman
- Crooks and Liars
- Generación Y
- Mashable
- Slashfood (“Slashfood is food for thought”…ugh. Didn’t they teach you about lazy writing in journalism school?)
- Official Google Blog
- synthesis (the choices are getting a bit better – this is a pretty thoughtful, interesting one)
- bleat (a “pop culture ephemera” blog – not bad, but much like 100,000 others)
- /Film
- Seth Godin’s Blog (bleh. Self-important aphorisms daily from a self-proclaimed web guru, followed by slobbering fanboy comments. No thanks.)
- Deadspin: Sports News
- Dooce (riding out her micro-fame. I don’t care about your OB-GYN visit, really.)
- Confessions of a Pioneer Woman (they had blogs on the frontier?)
- Said the Gramophone (how did they choose one mp3 blog?)
- Detention Slip (something about education apparently)
- Bad Astronomy
Hey Time, what was your mission again?
